Latest News
ELTA.tv OTT Viewership Surges More Than 170% During Asian Games, Major Sporting Event Broadcast Portfolio Extended Through 2030, Strengthening Year-Round Subscriptions and Smart TV Services
October 8, 2026
With the conclusion of the 2026 Aichi-Nagoya Asian Games, enthusiasm for sports among Taiwanese audiences continues to grow. ELTA.tv, ELTA's OTT platform, recorded an increase of more than 170% in Asian Games event views compared with the 2023 Hangzhou Asian Games, while MOD maintained steady viewership. From its extensive broadcasting coverage of this year's Asian Games to year-round international sporting events and major multi-sport competitions scheduled through 2030, ELTA continues to strengthen its integrated content, platform, and technology services, bringing exciting sporting events into viewers' everyday lives.
Growing Demand for OTT Sports Viewing, with Diverse Sports Content Driving Audience Engagement
The Asian Games highlighted the complementary viewing patterns of OTT and MOD platforms. On ELTA.tv, the Chinese Taipei baseball team's games attracted significant attention. The gold medal match of League of Legends, available exclusively on OTT, also delivered impressive results, while table tennis, badminton, and artistic gymnastics proved popular among viewers. A comparison of Chinese Taipei baseball games against the same opponents across the two editions of the Asian Games showed growth in views across the board, reflecting continued expansion in demand for sports streaming.
On MOD, Nielsen audience measurement data showed that the cumulative average ratings of programs during the Games increased by nearly 10% compared with the previous edition. Average ratings for key Chinese Taipei baseball matchups against South Korea, China, and Japan all exceeded 1 rating point. Table tennis star Lin Yun-Ju, weightlifting champion Kuo Hsing-Chun, and Chinese Taipei's track and field events also drew strong audience interest, demonstrating the appeal of a wide range of sports.
More Dedicated Coverage of Taiwanese Athletes Through In-House Production
To help viewers follow more of the defining moments of Taiwanese athletes, ELTA expanded coverage beyond what was available through international world-feed signals. For key matches featuring Taiwanese athletes in badminton, table tennis, tennis, and breaking, ELTA added dedicated in-house broadcasts. For gymnastics, track and field, and golf, the company also acquired additional event feeds, allowing its production team to select and prioritize footage featuring Taiwanese athletes and reduce the likelihood of viewers missing their key performances.
ELTA is committed not only to bringing world-class sporting events to Taiwan but also to investing in professional broadcast production, creating more opportunities for Taiwanese athletes' efforts and achievements to be seen. These broadcast arrangements received positive feedback from users and continue to motivate ELTA to enhance its services.
Year-Round Sports Coverage Continues, with Major Event Commitments Through 2030
Although the Asian Games have concluded, exciting sporting action continues. The new NBA and HBL High School Basketball League seasons, the MLB postseason, the Baseball Champions League Asia, and the WBSC Premier12 qualification games are among the upcoming highlights. F1, the English Premier League, the UEFA Champions League, WTT table tennis, BWF badminton, and ISU figure skating will also continue to meet the viewing needs of fans across a wide range of sports.
Looking ahead, ELTA's portfolio of major international sporting events extends through 2030, including the 2027 Rugby World Cup, the 2027 FIFA Women's World Cup™, the 2028 Los Angeles Olympic Games, the 2030 FIFA World Cup™, and the 2030 Doha Asian Games. ELTA provides more than 15,000 hours of sports broadcasting annually, covering everything from regular international professional competitions to major multi-sport events. Through this comprehensive year-round offering, ELTA continues to build long-term subscription value and accompany Taiwanese audiences as they witness the world's greatest sporting moments.
11.11 Annual Membership Rewards: Exclusive Viewing Benefits for New and Existing Members
To thank viewers for their continued support, ELTA.tv will launch its 11.11 Annual Membership Rewards Campaign from November 1 to 11. Subscribers who purchase a 12-month plan will receive an additional two months, 24-month subscribers will receive an additional three months, and 36-month subscribers will receive an additional four months. Existing members who renew their subscriptions will receive one additional month.
By extending subscription periods, the campaign aims to give sports fans more time to enjoy exciting sporting events throughout the year. Actual campaign terms and conditions are subject to the official announcement on ELTA.tv.
Continued Smart TV Service Upgrades: Bringing Sports from Mobile Devices to the Living Room
ELTA.tv offers 14 dedicated sports channels, including ELTA Sports 1–4 and ELTA Sports MAX 1–10, giving viewers a wide range of options when multiple events take place simultaneously.
An updated version of the Smart TV App is scheduled for release on October 31, with continued improvements to playback smoothness and ease of use on television screens. ELTA also plans to develop a dedicated app version for Korean TV brands, gradually expanding the reach of its smart TV services.
From premium sports content and professional broadcast production to a seamless cross-device viewing experience, ELTA will continue investing in its proprietary OTT platform and service enhancements, making a wider variety of exciting sporting events available anytime, anywhere, and creating shared moments of sporting passion.