Index / Business Scope / Advertising Business
Business Scope

Advertising Services

ELTA has successfully integrated MOD and OTT to create an innovative business model, broadcasting the widest range of international and domestic sporting events in Taiwan, while also introducing the latest drama and entertainment programs. With multi-screen viewing now a part of everyday life, ELTA leverages its extensive multimedia integration experience to provide brands with comprehensive marketing solutions. We welcome you to partner with ELTA's professional advertising and marketing team, join our many successful collaborations, and elevate your brand value and market performance!

MOD Platform - The New Blue Ocean of Media

Market
Segmentation

With over 2.05 million MOD subscribers, 86% of whom are long-term viewers, ELTA's content reaches highly engaged television audiences across Taiwan.

Audience
Profile

MOD users are characterized by high purchasing power, educational background, and stable viewing habits — ideal demographics for brand marketing.

Content
Strength

ELTA's multiple channels feature premium programming that consistently drives strong viewership and high advertising returns.

Brand Advantages

Clearly defined audience, high brand loyalty

ELTA enjoys strong brand trust and audience engagement, particularly among the 25-54 age group — a key segment with strong purchasing intent and brand loyalty.

Rich Content, Solid Foundation, Guaranteed Quality

With experience across nine Olympic Games, four FIFA World Cups, and numerous global sports events, ELTA delivers world-class broadcast quality and is recognized by both local and international partners. (As of Aug 2024)

Multi-platform content amplification

ELTA's cross-platform presence amplifies visibility across digital ecosystems. Our YouTube subscribers exceed 1.1 million, while Facebook followers surpass 1.24 million, generating significant online reach and influence. (As of Aug 2024)

Key Figures

ELTA's audience primarily consists of highly educated and financially capable groups, making its advertising effectiveness significant. These viewers show strong interest in premium products, positioning ELTA as the ideal platform for brands to precisely target their advertisements. With balanced geographic distribution expanding its nationwide influence, and a well-proportioned gender ratio catering to diverse needs, ELTA not only enhances media reach but also strengthens advertising impact, delivering higher market returns for brands.

Audience Profile

Through years of cultivating a valuable audience base and careful brand management, ELTA has built a clearly defined target audience (TA) with exceptionally high loyalty.

  • Concentrated in Taiwan's Six Major Metropolitan Areas
    Urban professionals who value sports, recreation, and quality of life.
  • Accessible Anytime via Mobile Devices
    Viewers can follow sports and programs on the go, with frequent social interactions and high engagement.
  • Predominantly Age 30 and Above
    Audiences are mainly urban business professionals with both the willingness and ability to subscribe to paid streaming services.

Six Key Highlights

  • Clearly defined audience with low churn and high loyalty
  • Watch popular sports events anytime, anywhere on one device
  • Comprehensive coverage of diverse, classic, and exclusive sports events
  • Two-day catch-up feature ensures no exciting moment is missed
  • Strong user loyalty - "Major events = Watch on ELTA"
  • Multi-screen viewing that captures the attention economy

Contact Us

-886-2-2341-1100