Professional Services - Sports Technology Applications

Harnessing AI and Emerging Technologies

Through cross-industry collaboration and the adoption of AI-driven innovations, ELTA continues to enhance broadcast quality, elevate viewer engagement, and create new fan experiences powered by intelligent vision technologies.

ELTA's Key Success Factors in AI Integration

A continuously expanding sports content database combined with growing user engagement.
The ability to leverage existing broadcast platforms to generate added value through AI perspectives.
Active collaboration across the AI and sports media ecosystem, creating mutual growth and shared value.

Objectives

To establish "AI Empowerment in Sports Broadcasting" as a core strategy.
To combine AI-generated visual insights with fan interest analysis, cultivating new digital fan communities.
To apply AI innovations in sports production and live streaming, driving both audience engagement and e-commerce performance.

Tokyo Olympics – Technology in Action

Technology Used: True VR

Through VR camera systems, ELTA enabled viewers to experience the Olympics from a first-person perspective - whether as a player or a spectator - providing an immersive 3D environment that brought the excitement of the competition to life.

Technology Used: True View

Breaking the limits of traditional camera angles, True View uses multi-angle capture to reconstruct every moment in 360° and 3D space, allowing audiences to relive key highlights with cinematic precision and emotional depth.
This innovation enhanced storytelling and created a richer, more dynamic viewing experience.

2022 FIFA World Cup Qatar

Technology Used: SAOT (Semi-Automated Offside Technology)

This groundbreaking system combined AI-driven tracking with 3D animation to detect offside situations within half a second - enabling referees to make faster and more accurate decisions.

ELTA utilized this technology to enhance on-air analysis and provide fans with real-time, data-based visual insights.

Technology Used: AR (Augmented Reality)

Through AR-integrated apps and broadcast graphics, ELTA presented 3D virtual stadium models, live positional tracking, and data overlays that deepened fan understanding of match tactics and player performance.

Technology Used: Multi-Angle Replay

The integration of multiple synchronized camera angles gave viewers unprecedented perspectives, recreating immersive match moments that allowed audiences to experience the intensity of world-class football.

2023 World Baseball Classic (WBC)

Technology Used: Multi-Camera Capture & 360° Replay

Utilizing multi-angle synchronized systems and 360° replay, ELTA brought audiences closer to every play - from pitch to hit - offering fans complete visual immersion and a deeper appreciation for the precision of the game.

2024 Paris Olympics

Technology Used: AI

AI-powered image recognition and content tagging were applied across broadcast feeds, enabling automated highlight generation and instant replay recommendations.
The system optimized workflow efficiency, enhanced broadcast creativity, and delivered personalized viewing experiences.

Technology Used: Super Slow Motion

High-frame-rate cameras captured every fraction of an athlete's performance with stunning clarity, transforming motion into art and enhancing storytelling through precise visual detail.

Other International Events

Technology Used: Motion Tracking & Data Analytics

Through advanced motion tracking and real-time data visualization, ELTA provided deeper performance insights and tactical breakdowns during major global sports events.
These technologies not only enhanced fan engagement but also strengthened the analytical value of each broadcast.