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ELTA Pet Sports Channel Unveils Its Adorable Brand Ambassadors
DSD Gold Medalist BooBoo and Trainer JunJun Take the Spotlight

June 1, 2026

ELTA.tv continues to expand its pet sports content portfolio. Following the introduction of Crufts, the world-renowned dog show from the United Kingdom, ELTA officially announces the new brand ambassadors for the ELTA Pet Sports Channel: celebrity dog BooBoo, a gold medalist in the DSD dog dancing category, and trainer JunJun. As global football fever continues to rise, ELTA specially invited BooBoo to star in a brand-new football-themed commercial, showcasing the energy and charm of pets on the pitch.

BooBoo Transforms into a “Football Star” for New Brand Commercial

BooBoo has long been recognized in dog dancing competitions for his steady sense of rhythm, agile movements, and expressive performance. Through long-term training, BooBoo and trainer JunJun have built deep trust and remarkable chemistry. In this football-themed commercial, BooBoo once again demonstrates his athletic spirit. A natural fan of balls, he transforms into a “football star” in front of the camera, chasing the ball, guarding the goal, and interacting with players. Every scene shows that pets are not only companions in daily life, but can also become the most eye-catching stars on the sports field. From the dog dancing stage to the football pitch, BooBoo brings the spirit of the ELTA Pet Sports Channel to life: sports are not only for humans; pets, too, can shine on stage.


From World-Class Sporting Events to the Pet Sports
ELTA Brings Every Effort into the Spotlight

ELTA has long been dedicated to broadcasting top international sporting events, from the Olympic Games, FIFA World Cup, and Asian Games to the World Baseball Classic, continuously bringing athletes’ hard work and glorious moments to audiences. Today, ELTA is extending this belief into the world of pet sports, hoping to showcase the trust, companionship, and training achievements between humans and dogs through a professional media platform.

As pet-owning families in Taiwan continue to grow rapidly, pets are no longer merely companions in daily life; they are also family members and an important source of emotional connection. Pet sports are gradually becoming an emerging content category that combines leisure, education, health, and entertainment.
ELTA Chairperson Yi-Chun Chen stated: “ELTA has brought world-class sporting events to audiences in Taiwan. The launch of the Pet Sports Channel marks an important step in extending the emotion and excitement of sports into the world of pets. The partnership between BooBoo and JunJun perfectly represents the most precious core of pet sports. It is not a one-sided performance, but a relationship built over time through trust, understanding, and chemistry between humans and dogs. Through BooBoo’s football commercial, we hope audiences will see that pets are not only adorable, but also focused, intelligent, charismatic, and capable of becoming the most heartwarming and eye-catching new stars in sports content.”

Expanding the Pet Sports Landscape
Building a Dedicated Pet Sports Channel and On-Demand Viewing Zone

Looking ahead, the ELTA Pet Sports Channel will continue to introduce more exciting content. Beyond single-event broadcasts, ELTA will further develop pet training programs, interactive educational content, human-interest stories, and localized productions, building a pet sports content ecosystem designed for audiences in Taiwan.

Through the endorsement of BooBoo and JunJun, ELTA hopes to introduce the charm of dog sports to audiences in a warmer and more approachable way, while also allowing more pet owners to see that every pet has its own talent, and that behind every training journey lies the accumulation of love and trust.
Starting with top international dog sports events, ELTA sincerely invites audiences to tune in to the ELTA.tv OTT Pet Sports Channel and witness every run, every moment of focus, and every glorious moment worth celebrating on the pet sports field. For viewers who miss the live broadcast, dog sports content will also be available anytime through the ELTA.tv Dog Sports on-demand section.

Viewing Platforms:
ELTA.tv Pet Sports Channel
ELTA.tv Dog Sports On-Demand Section